Write the Proposal Type an introductory letter, addressing it to the person in charge of the organization. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races.
The letter should explain clearly about the reason behind such a finding.
Instead of providing demographic data age, sex and all that I created a persona to represent a drag racing fan. Step 8 — Explore the available options All the pieces of the sponsorship puzzle are now coming together.
For the racing program consisted of 12 race meetings spread across 2 states and 4 tracks. Once the proposal was ready I used a program called PagePlus from Serif to put it together I sent it off to the printers.
Here I detailed the level of investment attached to the sponsorship plus a summary of the particulars. This year is going to be bigger and better because of: It is important to identify and highlight the benefits of being one of the highest ranking sponsors for your event.
Plenty of mutually beneficial relationships are built over a few rounds and a couple of beers. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to writing a motorsport sponsorship proposal reasonably sure the organization can afford what you are asking.
The obvious way to ascertain value is to simply ask for a budget. Instead, you have to be a corporate growth consultant. There are too many other ways to get more publicity from. The marketing should not be the main sales point. Prepare Materials Research the sponsor you are targeting. This is where you may want to add a video.
I urge you to spend more time studying business and more time on this part of your game, if you do then you will achieve things that far out weight what you can achieve on track. A few days later I left another message. The letter should also focus on the targeted set of audience. In return, the racer gives the organization publicity and extras, such as personal appearances.
Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. This is something I forgot when asking them all for sponsorship in my earlier years, instead I just saw things from my perspective.
You should have proper clarity on the types of companies to target for the purpose. Only the content needs to be written as per the requirement. If the sponsor requests changes, review then in context and adjust your pricing accordingly.
Doug is an amalgamation of lots of different drag racing fans I have met over the years plus a few assumptions on my part.
I have no idea to tell you the truth. If only I had made that phone call first.
The business world is a very unstable and competitive place right now. The next step… I decided that the best course of action was to send the sponsorship proposal via express mail to hopefully have some impact.
Target Audience A did something a little different here. I did this for a few weeks until I was able to reach the person I wanted to speak with.
But remember, leveraging or activating the sponsorship usual costs between 2 and 3 times the sponsorship amount.
The Mindset Needed Never come away from these two main objectives, even if you use your racing as just a side benefit, you still need to go out there and find this company more clients and in return they earn extra money and get the marketing that your car can provide.
Videos are a good way to keep the text portion of your proposal short, while still providing a prospective sponsor with a lot of informational content about your event and how they can benefit from it.
Most of these templates are word based and some follows the excel format. So in order for you to get sponsorship you need to prove to a company that they will benefit big time if they invest in what you are offering them, and it needs to be a quick return.
Well there you have it, my 10 essential steps to create a winning sponsorship proposal. Here is the intro video: Sponsorships help defray these costs. Some of the templates even feature generalised contents.
Henceforth, you need to have a clear understanding of the requirements that can be highlighted before placing the sponsorship proposal. Meet the Team To humanise the sponsorship proposal I included some information on the team and a run down on the mighty Holden Camira drag car.THANK YOU for taking an interest in learning more about the family of Ryan Ondrejko Motorsports, two-time NHRA Northeast Top Sportsman Champion.
We believe you will find that drag racing is an extremely underestimated and. Sponsorship Proposal – 10 comprehensive steps to create a winning sponsorship proposal.
Easy to follow, methodical and will greatly improve your chances of getting sponsored. ability to talk in public, a knack for writing press releases, specific sales and marketing skills or a unique and marketable ‘look’.
Motorsport, TV and. PandaTip: This Sponsorship Proposal Template was prepared for those who are looking to pitch a sponsorship deal for an event. When preparing an event proposal, it is essential that the proposal resonate with the prospective sponsor(s) and explain why their product(s) or service(s) should be.
Sponsorship proposal request is crucial for Marketing Plan and advertisement purpose. But, writing a perfect sponsorship proposal letter is necessary to ensure that the right chords are played to the ears of the marketing partners.
Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Be sure to target each proposal to the specific potential sponsor.
Generic sponsorship proposals have little chance of convincing would-be benefactors. with this sponsorship proposal outlining our goals for the race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable investment in many businesses across the country and around the world.Download