How to write about us page for website

In fact, those will be far more meaningful. Most people are happy to offer their opinion and you might be pleasantly surprised at the constructive suggestions you get.

It fulfills a need to connect with you and your company. Also consider employing numbers or bullets. Got some interesting stats that reflect well on your business? And the most popular profiles are those that get a bit personal and give their fans a peek behind the scenes. Stuffy, formal copy can be dull.

The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. One of my clients owns a bakery franchise. For some reason, the picture of those crystal pieces stayed in his mind.

It should describe who you are. Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology? The same goes for your blog. Your clients want to know you, like you, and trust you. Those third-party endorsements are solid testimonials that can go a long way toward persuading a visitor to trust you.

Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. Your copy must relate to them and address their specific needs.

If your About Us page starts getting a bit too long, break it into easy-to-digest sections. While appropriate for job hunting, you want something more engaging for your About Us page. When you have a great story about how your product or service was built to change lives, share it.

Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. Describe your capabilities and list your credentials. Visualize your prospective customers. It will be money well spent, says Harpointner.

But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton.Are you looking to write an about us page for your blog or website? Here are 12 of the best examples to learn from with summaries, tips and recommendations. Menu Opener.


How to Write a Powerful “About Us” Page That Generates Business

Start Here. In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I’m going to go through them all, one by one. When writing your website’s “About Us” page, look upon it as an opportunity to build a relationship with prospective customers.

It’s a form of networking. They want to get to know you. Your About Us page is one of the most important pages on your website.

It’s also likely to be one of the most frequently visited. So you’d better make it good.

How to Write a Killer “About Us” Page

Keep the following suggestions in mind: 10 Tips for Writing Your “About Us” Page. Use facts, not hype. Seek. For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page.

How to write about us page for website
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